New Year, New Additions to the 2017 Girl Scout Cookie Program


By: Ga Ming West, Marketing Coordinator

The sweetest time of the year is almost here! The 2017 Girl Scout Cookie Program kicks-off on January 14, and this promises to be the best one yet because we’re celebrating 100 years of Girl Scouts selling cookies! That’s a century of the largest girl-led business in the world helping girls learn important life skills while having a ton of fun!

Wondering how you can get in on the celebration? Here are some of the new additions to the Cookie Program this year!

Girl Scout S’mores Cookie

What better way to celebrate a cookie anniversary than with a brand-new Girl Scout cookie? Inspired by a Girl Scout camping tradition, the Girl Scout S’mores Cookie will be available to the general public starting mid-January. This delicious new cookie features a crispy graham cracker, double dipped in crème icing with a chocolatey coating. We’re sure girls and customers alike will be saying ‘s’mores please!’ during this year’s program.

Cookie Troop 100

Girl Scouts of the USA is helping celebrate 100 years of Girl Scouts selling cookies by giving every troop across the country the chance to win big! One lucky troop from every council will win $100 to put toward a community service project and one VERY lucky troop will have a chance to win $3000 to super power a community service project. How awesome is that? All you have to do to participate is complete four simple steps:

  1. Set a troop goal and share the plan for your cookie money—what cool stuff will you do to improve your community this year?
  2. Earn a Cookie Business badge—you can take your pick!
  3. As a troop, ask 100 NEW customers to buy cookies.
  4. Bling Your Booth. Gather your troop and get those creative juices flowing to come up with a fun theme—a party, a race, a cookie disco—what will it be? You can even include a Cookie 100th twist. Just remember to snap a cool photo!

Once all 4 steps are completed, ask your troop leader to help you submit your entry anytime between January 3 – April 30 to unlock your limited-edition Cookie Troop 100 patch, and enter for a chance to win cash to invest in your Take Action or service project.

Winning troops will be randomly selected—no voting necessary!

Dual Patch Program

This year only, girls can earn a limited-edition 100 years of selling patch! Girls who participated in the Fall Product Program and the 2017 Cookie Program will have the opportunity to earn this dual patch recognition and claim #braggingrights all year long!

Earning this patch happens in two parts. First, girls who participated in the 2016 Fall Product Program must have created a digital avatar, and sent 12 or more emails letting customers know about the sale. Second, girls must participate in the 2017 Cookie Program and sell 300 or more boxes of cookies. That’s it!

And while there are many exciting changes happening in 2017, the core components of the classic Cookie Program remain intact. From decorating booths to selling door-to-door, to earning financial badges and leaves – this year promises to be the best Cookie Program yet! For more information on all things cookies, head over to our website to learn about the history of our program, browse our awesome resources, and much more!


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