Excited for the 2018 Girl Scout Cookie Program? So are we!
Whether you have a personal goal or a troop goal in mind – we want you to make the best out of the largest girl-led business by providing you with some key tips and tricks to making this year your BEST Girl Scout Cookie season ever!
Here are some tips and tricks to help make you a successful Girl Scout business mogul this cookie season.
- Always be prepared! Being prepared is key in successful sales strategies. Have all of the necessary materials available including:
- Order Cards
- Buy-5 Entry Coupons
- Operation Cookie Drop Flyer
- Extra Money for Change at Booth
- Clip Board
- Know Your Personal Goal and Your Troop Goal
- Get their attention! You want to make sure you are standing out and grabbing the customer’s attention. Some ways to do that include:
- Make posters that include your goals so everyone can see.
- Share your excitement by singing, cheering, and dancing.
- Display Operation Cookie Drop (OCD) information. OCD is a local community service project that delivers a sweet taste of home through donated boxes of Girl Scout Cookies to military men and women. The more people that know about OCD, the more boxes you will sell. Have a large sign and provide customers with information about this great program.
- Dress for success.
- Wear your Girl Scout uniform so customers know you mean business. By wearing your uniform, you’ll look more professional which will allow people to know you want to succeed.
- Signing On
- Use online marketing and social media sites to expand your scope – with permission and help from your parent and/or guardian. Girls must follow social media platforms terms and conditions. It’s a great way to reach friends and family that don’t live near you or you don’t get to see very often. Facebook is a great way to engage online with a photo of the cookies you have available (girls must be at least 13 years old to be on Facebook). Girls can also learn e-commerce skills by creating a virtual storefront, managing orders, and marketing to repeat customers through COCOdirect.
- Know your products
- Taste all of the cookies so you can evaluate them for customers with questions or who aren’t familiar with the cookie varieties, especially new cookies.
- Be able to tell customers where their money goes when they purchase cookies from you.
- Ingredients – have a general knowledge of what’s in each cookie (coconut, caramel, chocolate, peanut butters for nut allergies).
- Practice your pitch
- Your sales pitch should be 15 seconds long and should state your name, your product, and a reason to buy.
- Make sure you smile and are happy, state your name, your personal and troop goal, and tell them your troop plans for proceeds.
- Make it personable and don’t sound robotic. For example, you could say “Hi! My name is Jill and I’m here to take your cookie order.”
- Make eye contact. It’s hard for people to say no when you’re looking directly at them.
- Get the Word Out
- Decorate the car with window paint and “It’s Cookie Time” magnets.
- Create yard signs so your neighbors know they can come to you for cookies.
- Put flyers in neighbor’s mailboxes announcing its cookie time.
- Create signs for bulletin boards at restaurants, business break rooms, apartment community mails rooms, etc.
- Walkabout Week (January 13-19) – A Girl Scout(s) or Girl Scout troop walks the neighborhood selling cookies door-to-door in a residential area with adult supervision.
And finally, don’t forget to have fun! The Girl Scout Cookie Program not only allows girls to engage with the public and spend quality time with their troops, but girls are also learning essential skills to succeed personally and professionally, which include goal setting, decision making, money management, people skills and business ethics. Through the Girl Scout Cookie Program, girls become leaders in business and sales, learn how to manage finances, and gain self-sufficiency and confidence in handling money.